A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
3. Google’s self-censorship: “the greatest amount of information possible” or “being evil?”
All internet companies doing business in China adhere to government regulations under the ‘Golden Shield Project’. Chinese authorities intensified access control to certain IP addresses and politically sensitive information. It is opposed to Google’s long-standing mantra “Don’t be evi
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Park Chung Hee generation:
the control of education concentrated in a
centralized Ministry of Education
Chun Doo-Hwan generation(late 1980s):
a number of reforms designed to make the system more fair
and to increase higher education opportunities for the population at large.
Now, most of every child is provided with education
Literacy : Male 99.5% / Female 97.3&
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Introduce about China !
Fourth biggest country in the world !
Capital : Beijing
Language : Chinese
Climate : Damp, arid, continental
Religion : Taoism, Buddhism,
Christian, Islam etc
Currency : Yuan
Population : 13 hundred million
GDP per 1 person : 4382$ (2010)
China National flag means…?
Red : revolution
Yellow : yellow race
Big yellow star
->The
Chinese. The Malayan Union, established in 1946 and consisting of all the British possessions in the Malay peninsula with the exception of Singapore, was dissolved in 1948 and replaced by the Federation of Malaya, which restored the autonomy of the rulers of the Malay states under British protection. During this time, rebels under the leadership of the Malayan Communist Party launched guerrilla o
Corruption is an important negative factor in economic development in many states. Corruption centers on the government as the central actor in economic development, especially in its international aspects. Through foreign policy, the government mediates the national economy’s relationship to the world economy.
Corruption is by no means limited to the global South. Bur for several reasons, c